6 years ago Generation helped recreate Atomic's freeskiing product category. This relationship grew into creative for freeskiing, big mountain, all mountain and the women’s lines. Today's focus is on the Nomad all mountian line, which rocked SIA Vegas 2009. The partnership also involved advertising, web design, soft goods and sub branding. Over time, our collaboration with Atomic has created an exciting shift in their brand story. Our relationship is one we hold in high regard and is testimony to Generation’s level of experience, talent, and commitment.